I really don’t have anything to write about this week. I finished editing book five of my series, and I’m on to book six … I’ve been looking at my covers thinking they’re a little plain, wondering if I should break my brand mold and put couples on them instead, but I don’t really want to do that. I don’t hate the covers I have now, but this series is special and I feel like they need a bit more pizzazz. Something might come at me while I’m updating the formatting–it seems my best covers materialize the night before I want to upload files, but all I know for right now is they’re missing something and I’m not going to publish until I’m completely happy. I did that when I published my Lost & Found trilogy and botched their launch. I doubt the launch of this series will go perfectly, but I want to do as well as I can and I know for right now these covers aren’t it.
In a rare move, I took last Wednesday off. Wednesdays are my biggest editing/writing days because it’s my last day off of the week (Mondays I do errands and cleaning around the apartment and Tuesday nights I go to dinner and a movie with my sister) and I don’t have any chores, errands, or plans. I can edit from sun up to sun down, and I usually get a good chunk of work done. On Tuesday I had finished book five and I just was not feeling jumping into book six. So I did some admin stuff, took a nap, brought my daughter shopping for a dress to wear to her high school graduation, made dinner, watched a replay of a YouTube live from an indie author I wanted to watch, and then I went to bed. It’s not like me to waste time like that, but I have been working so hard on this series I just needed a day to relax (if I can call that relaxing–yeah, I know).
I did a free run on Captivated by Her and Rescue Me from May 9th to yesterday, the 12th, and I gave away 4616 copies of Rescue Me and 98 copies of Captivated by Her. I paid for a Freebooksy promo for Rescue Me–that’s why I gave away more copies of that book–but I’m happy I moved a few copies of Captivated, too. I’m not sure why I did the promotion except that I hadn’t done one for a while and I’m still shaky on how to get my name out there without having to pay for it. I was happy with the placement of my book in their newsletter–I was first. I had to shrink my screen to fit it all in the screenshot, but this is how it looked:
I know giving away a book is easy, and making the free top 100 list isn’t anything to brag about, but I made it to number 6 in the contemporary romance category and number 15 overall in the free kindle store.
I was getting some page reads from Rescue Mei, but since it’s a standalone I’m not hoping to earn my fee back. I’ll keep an eye on how many people go on to read Addicted to Her, but being I gave away less than 100 copies of Captivated, it may not be that many. We’ll see what happens.
Anyway, so I watched a YouTube Live replay of a romance indie author who went over her six-month marketing plan and I noticed that she heavily used cross-promotion as a way to get the word out. I’ve moaned for a while now that my networking is crap, and while it’s really difficult to think you need to meet people with the intent of using them, I don’t see it that way. I’m more than happy to swap and share. Because writing and publishing is such a solitary thing, I don’t often think about including anyone else. I didn’t tell any of my romance groups in case they were looking for free reads for their subscribers, and when I planned those free days and set up my free days in my KDP dashboard, that was the first thing I should have done so other authors had a heads up in case they were looking for content. It’s just really hard for me to think in terms of including others in my plans and I know I need to do better.
She also was saying how important new releases are, and that you can get a lot of content out of a launch. I think we all know this…snippets…cover reveals… that kind of thing, but I am terrible at doing anything with it. I’ve said before that by the time I have a new book out, I’m already writing something else, and that is a terrible way to treat your newest release. Your books deserve all the love in the world, and I wonder if I haven’t wanted to take the time to do that kind of thing because I’ve been so busy trying to bury how I’m feeling. In the four years I’ve felt like garbage, all I’ve done is try to feel better and forget about how crappy I do feel. Immersing myself in writing has been pretty much the only way I’ve been able to do that, and pressing pause to promote a book has never been on my radar. Releasing six books two months apart will be a different thing for me and it would be a waste to publish these and not freaking tell anyone. There’s no sense in that, but fighting to be seen is a struggle and it’s difficult to add that struggle when you’re already struggling with something else. I try not to go too much into my health anymore because I don’t want to tire you and I really don’t want people to stop reading my blog because they’ll think it’ll be just more of the same. It was just interesting to me when a friend last week asked me if I still get the buzz of releasing a book, and it was a surprising revelation to think that I hadn’t really enjoyed anything in the past few years and that includes starting my pen name and releasing the eleven books I have so far. I mean, I have on some level, but not to the extent a healthy person would have enjoyed it.
So now that I know what’s wrong with me, that I’m on some kind of treatment–even more so since I’ll have had a followup by the time my series is ready to go–I’d like to intentionally enjoy these books and their launches. I would like to intentionally talk them up on social media, intentionally choose snippets and create posts. Intentionally write more blog posts about them and show them off to the world. I didn’t feel like doing that before. I wanted to be distracted by the next story, and I was, to the detriment of the other books. I mean, I’m grateful I was able to build a backlist so quickly, but it makes me wonder too, how I’ll feel writing the next book. If there won’t be such an urgency to write quickly and finish it to get on to the next. Maybe it will be different to savor the drafting part of it, enjoy my characters. I don’t know. It’s just an interesting thing to think about. When your quality of life sucks, can you enjoy anything?
In an uncharacteristic move, I think that’s all I have for today. I have a couple of personal things to do this month, like go to my daughter’s high school graduation ceremony on the 24th and I’ll be gone for two days to go to Rochester, MN for my followup appointment, Memorial Day and the day afterward. I’ve been walking a bit more, even if it’s just walking around the block during my half an hour lunch break when I’m logged into my day job. I bought a new lounger for my balcony and I’m looking forward to lying in the sun. I didn’t feel good enough last year and we didn’t have that great of a summer besides.
Things are topsy-turvy, and maybe heading in a good way for the first time in a while. It’s a different feeling, one I can’t embrace fully because I haven’t had the time to acclimate, but I mused to my friend how I would feel a year from now.
A lot of people wonder, when they start the publishing game, just how long and just how much money it’s going to take until you “make it.” And without muddying the waters with things like “success is what you think of it” or “every sale counts” let’s assume that “making it” is earning a full-time wage. That will be different for different people too (I could do a lot with an extra 30k a year) but let’s go with 50k since the group 20booksto50k put the number out there.
When you’re getting your book, or books, ready to publish, you can put as little or as much money into your product as you want, and chances are unless you publish a real stinker of a novel, the quality of your book will be just fine. Maybe you’ll be shocked to hear it, but when you look at books that have taken off, they aren’t literary masterpieces by any means. So, if you’re looking at editing, do I think you need to spend $1,000 on a developmental edit, $600 on a copy edit after you’ve made changes, then $200 on a proofread? No, and the people who say that you should are probably other authors who are snobs and editors who want you to hire them. I don’t believe you should publish without some kind of feedback, even if you just ask your spouse to read it to look for plot holes, unless you’ve been at this for a long time and have found your voice and you know what your tics and weaknesses are and can edit them out on your own. If you’re patient enough, shoving your book in a drawer for a month can go a long way to reading your manuscript with fresh eyes. Make use of critique partners and beta readers, catch typos on your own by listening to your manuscript and proofing the proof (mistakes really do jump out at you when your book looks like a book). So, the bottom line is, pay for the editing you can afford or think you need and use free where you can get it.
This also applies to covers–some authors make their covers for as little as $7.00 to buy the stock photo from DepositPhotos and use the free Canva plan, some spend hundreds, even thousands on a cover from places like 99Designs and Damonza, or hire artists for one-of-a-kind art. Of course I believe people judge books by their covers, but your cover is only going to be as good as what’s inside. I knew someone who used Damonza, and his cover was beautiful. I tried to read his book in KU to support him, but it was all telling. He had an entire trilogy in 300 pages because of all the telling. If your book isn’t good, the most beautiful, expensive cover in the world won’t help it take off. Your readers will review, your star rating will tank, and even if you can sell a book, that reader won’t enjoy it, she’ll think she wasted money and never buy you again. I think you can find a happy medium when it comes to covers. GetCovers is inexpensive, they do a decent job, and you’re supporting Ukraine. Or buy a premade for $100 dollars. It’s more important to know what the trends are and what other top authors are doing in your genre than how much money you put into your cover. Do your research because being original isn’t the flex you think it is.
Formatting doesn’t have to be complicated, and while you might want the fancy chapter headers, be honest and admit it’s for yourself and not your readers. I don’t sell many paperbacks, and ebook formats can’t support the fancy stuff authors are always talking about. Ebooks don’t have “pages” and frilly extras don’t apply. So you can pay the $300 for the formatting that will have black pages or full-spread graphics, if you think you’re going to put a lot of energy into selling paperbacks to get your fee back, or you can pay $50 for a simple formatting job. Or you can do it yourself for free using Draft2Digital’s free formatting tool, or Reedsy’s, or upload a Word document. It’s all up to you. I wrote about formatting and gave a lot of resources in this blog post, and you can read it here: https://vaniamargene.com/2022/08/22/formatting-your-paperback-books-interior-tips-and-tools-that-can-help/
That’s packaging your book, and there are always more things you can spend money on like an author logo, the ISBN, or registering your book with the copyright office. When I started my pen name, I swore I would start registering my copyright, but then the fee went up from $35 to $65, and I lost my resolve. If you’re not putting out many books, maybe the $65 dollar fee isn’t that bad, but it can add up if you’re publishing six books a year. Here’s the fee list if you want to bookmark it. https://www.copyright.gov/about/fees.html
I didn’t do a very good job explaining how much it costs to get a book ready to go because depending on their choices, costs can vary from author to author. Some want to bootstrap it because they don’t know if they’ll earn their money back and some don’t care. Some have disposable income and paying for services isn’t a big deal, some can barely afford the seven dollars to buy a stock photo. Some have a huge network and don’t pay for anything because they have a lot of free help or they’ve joined something of an author’s co-op where they all trade services. If you’re like me, pretty much doing this alone, do the best you can. You might be surprised your best is better than you think it is.
Once you have your book ready, reviews are kind of important. I don’t believe in the magical number of 50, but I think if you’re writing commercial fiction, putting your book on a place like Booksprout (there’s a small fee) would give you a few to start out. I didn’t with my duet and published without any, and now Captivated by Her and Addicted to Her are my poorest sellers. I’ve tried doing free promos for Captivated, but I think I ruined any momentum I could have had not launching with a few reviews. Maybe it’s circumstantial, but my other books always had a better launch maybe because I put them on Booksprout first. You never know.
So what do you do after you publish your book? How many times do you have to do that to “make it?” How much money do you throw at marketing to make your book sticky enough to quit your job? The sad part is, I don’t know or I would be doing it. I’m at a point where baby authors would probably envy me my sales dashboard, but authors who knew what they were doing from the very beginning and have been making six figures for the past few years would be unpleasantly surprised if they woke up to my numbers.
Even going viral, in some cases, won’t help. Chelsea Banning (and I’m not picking on her or throwing her shade in any way. She’s an interesting case study because I watched in real time how that all played out and what happened afterward.) went viral on Twitter after Stephen King quote-tweeted her. Suddenly, she was everywhere, from USA Todayto doing a video call on the Kelly Clarkson Show. But when something like this happens, not a lot of people are prepared to keep it going. Having a backlist helps because your sudden popularity will lift up all your books. If the timing is right and you have a new book ready to go, that will boost the algorithms too, as will throwing your unexpected royalty money at some ads (you’d have to borrow from yourself because of how Amazon pays out, but I think in this instance you’d be okay with that). But if you only have one book out, don’t have another ready to go, even if you run ads, you may not be able to keep the momentum going. You can save up a little money, maybe have a few hundred to a couple thousand depending on how viral you really went, to throw at your next book, but you need to be in the right place and be in the right mindset to make the most out of going viral. We all want it, but I don’t think we understand what the rewards and consequences of going viral can entail. At this point in my career, I would love to go viral (in a positive way). I have a few books out, trilogies that have good read through and standalones that have a number of decent reviews. I have a six-book series about to drop, and I have a newsletter (blog) in place to capture new readers. But even I would question if I have what it takes to keep that going–after a while, you get burnt out. Posting on social media to stay relevant is time consuming, and if you’re scrambling to get another book ready or to set up a newsletter because you didn’t have one, creating graphics for Instagram or your FB author page may not be on your list of priorities, especially since more than likely you have a full-time job and maybe some kids and a spouse you’d like to see every once in a while. I brought up Chelsea only because going viral didn’t seem to help her in the long run. She might have been able to put away a small nest egg, but on Threads she was asking people to buy her book because her husband had gotten laid off or some such, and she does only have one book out right now so while going viral must have been exciting, it was only a blip in her career. I wrote a little bit about her here: What I learned from an author’s literal, overnight success
And it’s really hard to say how many of those readers stay with you, or if they bought your books and interacted with you to taste your fifteen minutes of fame. Going viral is a flash in the pan, and no doubt helpful, but how can it compare to writing and publishing consistently for many years and organically attracting readers who love your work? Though I doubt anyone would turn down going viral–that’s like saying you wouldn’t take a $100,00 dollar jackpot because you were disappointed you didn’t win a million dollars.
So let’s go back to the question, how long do you have to fake it before you make it? And the honest answer is, I have no idea. Some unlucky authors fake it forever and don’t truly make it. And why they don’t make it is going to boil down to what they’re doing wrong on an individual basis. (I talked a little about this in my transparency post, and you can read it here: https://vaniamargene.com/2024/02/29/the-magic-of-transparency/)
I mean, obviously, there are things you can do to up your chances of consistently selling books:
Write in a popular genreand package it properly. Romance, Thrillers, Sci-Fi/Fantasy, maybe? I haven’t watched a K-Lytics report in a while, so I don’t know what the numbers are, but there are some genres that are harder to make a go at it, like horror (that’s not YA–I think Goth Cottagecore is having a moment right now) or speculative fiction, literary fiction. Like that. You’re already making it hard on yourself by choosing a genre that’s not already a bestseller.
Put up a website and start a newsletter/blog then put that link in the back matter of your books. I always have to qualify that now since I moved my newsletter to my blog, but start something where readers can find you and subscribe for updates. But do more than just start one. Keep it updated. If you’re putting out a book a year, you may think you have nothing to talk about, but doing character sheets, character interviews, talk about where and why you chose the setting you did, etc, can fill up a post a month. You can also do author interviews to keep your name out there.
Learn an ad platform. If you only have one book, it might seem repetitive after awhile, but ads are the best way to shove your book out into the world, especially if you don’t want to put it on sale or use any free days (and why would you? You want to make money.). There are millions of readers and you can run ads indefinitely so long as your spend doesn’t outrun your royalties. You can spend (waste) a lot of money if you don’t know what you’re doing. I would start with a solid list of comp authors–this will help whether you run FB ads or Amazon ads. Make sure your keywords and categories are solid and that your book’s cover, title, and blurb complements them. Figure out how much you want to set for a budget. Go slow and see what happens.
Network with authors in your genre, not just authors in the writing community. Romance is big for opportunities such as newsletter swaps, promos, anthologies, auctions, collaborations, and just genre news in general. I missed a lot of chances for exposure because I got sucked into the writing community on Twitter instead of meeting and getting to know authors who write romance. I’m getting better at it now, spending time in romance groups on Facebook, but I should have been introducing myself many many years ago.
One of the pieces of advice I hear from big indie authors is to have multiple streams of income. If you can’t do it now, that’s fine, I’m not in a position to right now either, but if you have an ebook, a paperback, and audio, that’s three ways, setting up a Patreon could be another, going wide rather than enrolling in KU could be one, starting a podcast that businesses could eventually sponsor could be another. Even adding a Ko-fi link to your social media profiles could be one, or maybe editing/beta reading on the side. If you already don’t have time to be working on what you need to be working on, absolutely none of this will sound appealing, and that’s okay. But if you look at what the big indies are doing, I’m thinking of authors like Joanna Penn and Lindsay Buroker, they have money coming in from a lot of places like translations. One day I would just like to add audio, and that’s a long ways off.
So, you can ask me the question again…. how long do I have to fake it before I make it? And does spending more increase my odds of making it? I’m just shaking my head and shrugging. No one knows. I know what to do to increase your chances and I implemented some of those things myself, but the only thing you can really do is publish your best book and publish your best book as often as you can. Build a backlist because the more product you have to sell the more you sell. Always be working on the next book. That might not get you to 50k in a year, or five, maybe not even ten. I’m on year eight, but I don’t know if not making the mistakes I made would have helped. It’s difficult to watch authors zoom ahead of you, and I have. Two that come to mind are Cara Devlin and Elizabeth Bromke. I met them on Twitter, both when maybe we are around the same level. All of sudden they took off making full-time earnings from their books. Then I see some of the authors who have been around for as long as I have, or even longer, who are still in the same place, maybe because they let their lack of sales get them down and they don’t write much anymore, or their covers and/or genres are just off the mark, or they don’t have money for ads and depend on free social media to get anywhere, or maybe life just got in the way and before they knew it, two years went by and they haven’t opened their Word document.
The problem is, we all write such different books, have different resources, have different lives, that someone like Elizabeth (who writes romance/women’s fiction) could tell me exactly what she did, and maybe I would pick up something here and there, but in the end, I’m not sure it would get me anywhere. She hires an editor and cover designer, but if she lives a life where she could afford that before she started making money from her books, that’s two strikes against me, so we could stop writing out the list already. I mean, it’s nothing to get bitter about–I’m sure there are some people who read my blog get a little annoyed when I recommend running ads. Spending ten dollars without a guarantee of ROI is a stretch and a luxury they can’t afford. I get it. So some of us, through no fault of our own, may be blocking our own paths to success.
I’ve given up the idea that I will ever make a full-time author’s wage. A lot of authors don’t–trad and indie–and not because their books aren’t good or they didn’t go viral. They weren’t at the right place at the right time, or they never wrote a book that hit the market just right. But as I always say to myself with every new release, maybe this will be the one.
It never is, but all you can do is keep faking it.
I’ve talked a lot about this series, and if you’re tired of reading about it, feel free to skip this post. One day soon these books will be released into the wild and I’ll stop talking about them. 🙂 Until then, this blog may be a bit repetitive as not much is going on, but I’ll try to come up with something better next week. If you have a topic you want me to write about, let me know in the comments. Thanks!
I don’t have much to share with you this week. I’m trying like mad to get these books read, and reading them over was again, so worth it. I don’t have an editing process–it seems to vary from book to book. I barely edited A Heartache for Christmas, listening to it, and proofing the proof after writing it and perhaps going through it once or twice. That’s still four sweeps, by me and me alone. I know I should get other eyes on my work, but there are just so many scammers charging for a service they have no right saying they can provide and the ones whom you could probably trust, well, they just cost too much. I’m not at a point where I would earn back a 700 dollar copy edit, and there’s no point apologizing for it, that’s just the way it is. But I’ve been sitting on this series for a long time, and every time I read it, I find other things to change, small discrepancies that probably a reader might not notice, but I did, and I like past and future details to mesh as much as possible. So, I don’t regret this read through, but besides looking for typos in the printed proofs, it will be the last one. That’s not to say I won’t fix a mistake if I find one. When I was reading the proof of A Heartache for Christmas, I found a timeline issue that I had to fix, but I published that book knowing I did the very best I could and that’s all anyone can do, whether you pay for an editor or not. What I would like is to find a person like me who can do all the things and I could give her a hundred dollars. That probably won’t happen–no one does the amount of work I do for my friends for so little, but it would be nice to have a dev editor, copy editor, and proofer all rolled into one who would catch say, 80% of my mistakes. Though, to be fair, I wrote so many books during the pandemic I wouldn’t use a person that way even if I could. That’s a lot of work for not a lot of pay, and I would feel terrible even if she were willing to do it.
So, sitting on these books was worth it, but this last editing pass before I format and order the proofs will have to be enough. At some point, you have to move forward, and while I liken several editing passes as folding more ingredients into cake batter as you mix, eventually you want to bake the batter and eat the cake.
I’m going to be moving on to researching how to market these. This series will probably be the only one like this that I do, where there is only one entry point–book one–and books one, two, four, and five all have medium to hard cliffhangers. The last thing I need is to be accused of money grabbing or get poor reviews because readers didn’t know the books ended on a cliffhanger and they hate them. Cliffhangers, I mean. So for right now the plan is to use the blurbs to put that information at the bottom and to create A+ content that will also have that information listed as well as the release dates of the other books. I’m a reader who doesn’t like to read a series unless all the books are out, and I know others are the same. I may not get a lot of sales and KU page reads until all the books are live, and that’s okay, that’s what I expect anytime I release a trilogy which is why I dump them all in the same month. Someone on Threads I think it was, or maybe it was a while back in one of my Facebook groups, said when you do that, you waste the 30, 60, and 90 day push Amazon gives you, and that may be true, but I think I’m willing to give that up in exchange for quicker read through. My sales are slow enough that I can see that people do buy all three books in a trilogy at the same time, or do read through them all one right after the next in KU. You would have to decide if Amazon’s push of your new release is worth it, or if you would prefer getting read through right away.
I can’t release all six books at once, or even a month a part, as I need the time to write more books, so I’m going to release them two months apart, though the ebooks will be on preorder which means book 6 will be on preorder for a whole year. That’s not something I usually do, but I want readers to see the series is done, and I can add that information in my A+ content as well.
The other thing that I’m going to do that I don’t usually do is put my books on sale during the preorder phase. I’m going to mark book one at .99, book two at 1.99, book three at 2.99, and the other three books will be regular price, which right now is 4.99. I normally don’t care about preorders because readers who buy books and readers who borrow them in KU are two separate audiences, and I market to my readers in KU, but I’ve never written a six book series before and I know how expensive buying an entire series can be if people want them. I don’t think I’ll get any paperback sales because I’m going to have to put them at 14.99, maybe even 15.99 to cover printing costs and I don’t have to do the math to guess readers don’t have 100 bucks to spend on an author they might never have heard of. Still, I like to offer paperbacks because besides the cost of the ISBN numbers, there’s not a lot of money or time involved so I figure I might as well.
The second I proof the final proof and make any corrections, they’ll go up on Bookfunnel for ARCs. The ARC discussion over on Threads a couple weeks ago made me want to vomit, and I will NOT be treating my reviewers and readers the way I’ve seen some authors treat theirs (such as blaming them if their books end up on pirate sites. That happens to everyone and there’s no one to blame). It was gross, and I should have made a list of all the authors I will never ever buy books from. I’ll put my ARCs on my website, let my subscribers know they’re available, maybe throw a little cash at an ad to build buzz and put them on Booksprout. I need to do that a month in advance to give readers time to read the first book at least, so it will be a lot of work and keeping an eye on the calendar because the ARC links need to come down as my books release and drop into KU. It will be a busy 12 months, and I’m also excited to get these out and work on something fresh.
I keep changing my mind on what that will be–pulled between writing something new and jumping into editing the books I have left on my laptop. I have one standalone I could polish and release, and two books of that other series that I decided I would cut down from six to four. I’m not sure, though cleaning up that standalone sounds appealing because it would be easy, but so does writing a new standalone that I partially have plotted out, but would be a bit more work.
In other news, I started a new blog to talk about coping with my health condition. Since this wasn’t a great place for it and I don’t want to make anyone tired of reading this blog if my topics don’t stay on topic. I started it over on Blogger, just so I wouldn’t confuse myself with another blog on WordPress. I already have two and using a different platform felt right. I’m not going to post on a schedule the way I do here, use it more for an online journal to talk about how I’m feeling. It will just be a place to blow off stream, and you can read it here if you want: chaoscoffeeandconfessions.blogspot.com. It only has one entry so far, and I can only post when I’m not working on something else, which won’t be often until after my series is done.
If you want to read more about marketing a series look here:
That’s about all I have for this week, and I apologize if it’s repetitive. This series has been my life for a long time, and no one will be happier that I’m done than me.
Have a good week, everyone, and I hope the sun is shining where you are!
I was going to write about book covers at the end of my post, but I decided to move it to the top so if you don’t want to read my author update but still want to read that part, you don’t have to scroll to skip it.
One of the things I’ve been seeing a lot of online is scammers who are making premade book covers. That doesn’t seem so terrible–even I’ve mentioned making covers and putting them on this website, only for free in case anyone is having a difficult time and needs something quick that looks decent–and it’s not terrible, if they go about it right way.
Not everyone who makes premades is intending to rip you off, but many of them are. They think because you don’t know how to make a spine and back cover, that gives them the right to charge you $50-$100 dollars for something you can learn how to do on your own. I get that time is money and money is time, and for some authors it is worth it to pay out rather than learning how to do it yourself, and if you’re okay spending money on something someone did in under an hour, that’s a personal (and business) choice. What I am saying though, is that if you do decide to buy a premade, it’s really really important you vet where your designer is getting their stock.
Canva makes things really easy, and who knows, my instructions on how to do a full wrap may even be contributing to it. Anyone can make a cover on Canva, but what’s even worse is when scammers use Canva’s templates and only change the text to what the author wants. Years ago I was aware this was happening, but I kind of fell out of looking for it on Facebook, and it seemed to have died down. Then I was chatting with someone on Threads who saw it not long ago, and it made me realize scammers don’t every really stop, we just stop seeing it.
I also was talking to someone who does premades and she uses the stock photos that come with the Canva Pro option. Canva Pro has a lot of stock available, and they’re from all of the stock photo sites–Getty (which we know is god-awful expensive), Shutterstock, Pexels, and others. The problem with using the stock that Canva gives you access to is that KDP won’t accept Canva’s licensing agreement. I told the woman that and she didn’t care. Of course she didn’t care. She won’t be the one responsible if Amazon asks her authors for proof of copyright. They won’t have anything to give Amazon and what will happen is they won’t be able to use the cover they paid for. Scammed.
Some people think KDP won’t ask and in eight years of publishing, they didn’t ask me either, until the third book of my rockstar trilogy I released last summer. I had to give them screenshots of my DepositPhotos account (proof I was the owner and I’m glad my name matched my KDP account), proof that I downloaded the photos there, and the licensing agreement that goes with each photo. I had to do this for two photos (the man and the background) and I had to do it twice, because the first time, the KDP rep cleared me and told me to submit my book for publication again, but when I did, I was flagged again. That time after I re-sent all my screenshots, they let my book pass, but it was a very long and stressful wait. I couldn’t imagine being an inexperienced author having to deal with it, and having a book cover designer who wouldn’t care (and who couldn’t help you). I would be bawling my head off. Actually I was bawling my head off. Publishing is stressful, even when things go right.
So, how can you prevent getting scammed? The number one way is to ask for proof of licensing. DepositPhotos isn’t the only place you can buy stock at affordable prices. There’s also Dreamstime and 123rf. There’s Shutterstock which isn’t bad, but be careful with Adobe Stockif you’re a romance author. In their terms and conditions, they say they don’t want their stock used for romance book covers. You should always stay away from sites like Pixabay and Pexels and Unsplash. They may have free for commercial use pictures, but anytime you’re using a photo to sell something, like a book, always pay for the privilege. Stock photos aren’t that much, even if you buy them singly. A photo from DepositPhoto is only seven dollars. It’s worth it for peace of mind.
I don’t mean to imply people who make “simple” covers are scammers because they have no skills to make complicated ones (I make simple ones too, for myself and for others), but some premades can look fairly uncomplicated, sometimes cheap, and if you can say, “I could do that,” it’s usually a red flag you shouldn’t be spending more than twenty or thirty bucks or so. This is my opinion, but thirty dollars will pay them for the hour it took to put your cover together, seven dollars for the stock photo, and maybe a couple dollars for the font. I made this cover in an hour–it took longer to find the adjustable silver frame I needed to fit the bleed lines of the KDP template than it did anything else:
I’m not suggesting book cover designers aren’t worth their fees–we’re talking about relatively simple romance/women’s fiction/thriller covers here that only require the right photo and correct font and font positioning to look decent, not in-depth fantasy covers that require hours to create. You can do a Google search for Canva book templates or look here: https://www.canva.com/templates/s/book/
Book covers and editing seem to be the top two services where scammers are abundant and vetting editing services will have to be a topic for another day. Please look out for yourself if you’re hiring out for a book cover or looking at premade websites. Always ask where they get their stock photos and if they tell you Canva Pro, or one of the free sites like Pixabay, don’t use them. Or, if you have the stock photo you want but not the skills to turn it into a book cover, buy the photo yourself and pass it on to your designer. Then you get the best of both worlds.
So, yeah, do ask for licensing proof. Also familiarize yourself with Canva’s templates. They have hundreds, maybe thousands, and browsing and noting what looks good, what fonts they use, etc, is actually a good way to teach your eye things like colors and balance. If you suspect your cover was made using a Canva template or you want to know where your designer got the stock photo, you can use a reverse look up. I use https://tineye.com/.
That’s all I have on the book covers topic. If you want to read my author update, you can keep going, otherwise I hope you have a wonderful week ahead!
I can’t believe April is going by so quickly. We don’t have much left of it but I’m hoping to finish my second to the last read through of book three by the end of the month. I’ll go ahead and read books 4-6 but I’m hoping it won’t take me long. While I do that, I’ll need to get serious about firming up the covers (I’m always having doubts) so that once I’m done, I can jump right into finishing up formatting and ordering proofs.
I said I would give you numbers on my blog post over on my author website, and I was poking around my stats. For my first author blog post, I had 26 visitors and 32 views. That’s just readers popping by on the website. I clicked on the subscribers tab (something I have never done for this blog) and it turns out WordPress does give you some email stats, and I had 300 opens and 27 clicks of links I put inside. I had a huge post that day, so the clicks could have been anything. The book promo that got botched in my last newsletter, or the buy-link for Give & Take since I said I was going to be taking that off sale soon, or the Bookfunnel link for my reader magnet that I’m going to put at the end of every blog post. I think with the number of subscribers compared to the number of opens, I have a 38% open rate on that email, and that’s about what I’ve always had. So perhaps the same people who were opening it before will still open it, and now that my blog is available to the public, I’ll continue to get more views and visits.
I have to admit, having it sent to emails, having it show up in the WordPress reader, and then linking the blog post to my FB author page makes it almost a preferable choice to a newsletter. I mean, I guess they’re the same, but they feel different, and I just think I’ll enjoy blogging more than sending out a newsletter. (And sometimes I boost a post on my FB author page for exposure, so there’s always that, too.) It’s a funny coincidence, but recently, Anne R Allen blogged about this very thing on her blog. Thanks to Nick Thacker’s ThackStack for bringing it to my attention. Nick consolidates the top weekly indie news stories, and if you like lists like that for easy access, you should sign up for his newsletter here: https://www.thackstack.com/
Anyway, so Anne has been a cheerleader for blogging for years, and she makes some great points between blogging and sending out a newsletter. Not that I’m trying to sway you into dropping your newsletter if you have one, rather, I’m making myself feel better for not jumping into another newsletter aggregator. She mentions Substack, a free newsletter option that’s available if you want to send a newsletter but don’t have the cash. You can read her blogpost here: https://annerallen.com/2024/04/substack-vs-blogging/ I didn’t consider using Substack as the newsletters I’ve read using that aggregator are geared more toward nonfiction, and blogging, since I’ve been doing it here for so long, seemed more of an easier transition. Coincidentally, I also have her book, The Author Blog: Easy Blogging for Busy Authors. I found it when I was going through all my books. It might be worth rereading since I’m doing away with my newsletter.
I’m not interested in monetizing anything–helping people on this blog is its own reward, and blogging for my readers is supposed to be a lead-up into buying my books. I would never charge for exclusive information, and I wouldn’t know what to make exclusive, anyway. I think a paid newsletter option is more for nonfiction writers who want to share their expertise in mini-chunks and still get paid. I suppose fiction writers could do the same, offering exclusive content, but the romance authors I know who do that require a signup to their newsletter or have tiers on Patreon. I’m nowhere near writing exclusive content like that (I’d just as soon add it to the actual book) or offering books before they’re published or commissioning artwork to share. I’m still finding an audience, finding readers, and trying to publish good books. I agree authors need a place for readers to find them, and that will be my website. At least my subscriber link in my back matter already pointed there, and that will just be my hub from now on.
I don’t have much other news on the author update front. I think my mind will implode once I don’t have my series to think about anymore. It’s been like a weighted blanket all these years–comfortable and heavy, but sometimes a little too much if you lie under it for too long. It would really be nice if it sold so I could stop worrying about my job situation that gets nearer and nearer as time slips away, but besides publishing the best series I can, that seems to be out of my hands so all I can do is enjoy the process.
I haven’t given you a health update since I don’t like sounding like a scratched record, but my health has improved since my appointment back in February. The creams are working and the pills to regulate my ovaries have had good results. I don’t feel as down as I used to and my ovulation symptoms for the most part have disappeared. Every once in a while I still get bloated and achy, but not as much as I used to. There are days where I can feel pretty “normal” but my mind can’t relax and enjoy it. That might be something I’ll have to deal with for a long time. I’ve felt like garbage for so long that my mind doesn’t understand my body’s feeling better. I don’t have anxiety attacks anymore, which is nice, though I do get a sense of unease sometimes, but it doesn’t feel like it used to. A little of that is probably work related because we’re going through some software changes and that makes everyone tense, and my coworker/friend is still ghosting me. I haven’t heard from her since the latter part of January, so I figure we’re done and even if she apologized, I would tell her to keep walking. If there’s one thing I’ve learned as I’ve gotten older is being alone is better than having faux friends in your life. Even now I have no idea why she stopped talking to me, other than keeping up friendships needed too much energy for her. I get it–I’ve lost a few friends during my health issues and you just can’t help it if you don’t have the spoons. But running low on spoons doesn’t make it okay to completely drop off, for her, or for me, so don’t think I’m playing with double standards. It’s just tough to get used to, kind of like wrapping my mind around feeling better. I’m not feeling “best” or “normal” but I can’t expect to after so little of a time, and maybe never since I dove deeper into what she told me at my appointment and found out there’s no outright cure. But I guess my coworker’s timing isn’t that bad. She chose when I was feeling better at least, instead of kicking me while I was down.
So, all in all, life has calmed down for me a lot and I’m looking forward to getting this series out and hopefully a hot summer. We didn’t have much of a summer last year, and I wasn’t feeling well enough to enjoy it.
This is a huge blog post, so I should wrap it up for now. Thank you if you’ve made it this far. I appreciate you all more than words can say. I hope you have a wonderful Monday!
I was going to write about Indie April in a different post, but I don’t have to much to say regarding my author update, so I thought I would squish them together.
I wrote out my first blog post on my author website last week. I gave a brief update on my King’s Crossing series and let everyone know that I’m going to put Give & Take back to the normal price. It’s been .99 for a long time and I need to put it back before the summer promotions begin and my series launches. I can update you on how many views/visits it received once it’s been up for a bit longer. I hope this will be a successful alternative to my newsletter because I don’t know when or if I’ll ever go back to a newsletter aggregator. I’ll give blogging a try for a few months and see how it does. Readers are clicking on the link in my books’ back matter, going to my site, and still downloading my reader magnet. According to my Bookfunnel stats, I’ve given away 4 copies of My Biggest Mistake this month, and 6 copies in the last 30 days. So, even if they aren’t subscribing to the blog, my back matter is doing its job at least, and readers will know if they want updates to look on my website. Do I mind giving away a book for what seems to be no reason? Not really. I’ve been giving away My Biggest Mistake since about 2022 when I first launched my pen name and I’ve given away over 1,000 copies. I love the book and the characters, and I kind of look at it as a loss leader and an introduction to the kinds of books I write hoping to hook readers and entice them to read my other books.
I started reading my series over again, and it’s going faster this time. Each book is only taking a week, as opposed to when I was adding more to the scenes and each chapter was taking 4-7 days to get through. I’m liking the changes I made and some of the things I added surprise me, but in a good way (because I forgot I added them). I was only going to read the first three and then save the entire read through when I ordered the paperback proofs, but I can take a look at the other books and see how they sound. The more work I put into them now before I order the proofs, the more work I save myself later. I hate how long this is taking, but it’s such a big project that I’m probably smart not to rush even though I am getting impatient and want to write something new.
I don’t have much else in terms of an author update. I need to drag out my calendar and look at promo dates and figure out what books I want to put up for what months. I haven’t pushed a book since December, and I want to do one this spring, possibly in May before my series starts to launch, and then in the fall. I’m tired of Written Word Media promos like Freebooksy and BargainBooksy. Even their Red Feather Romance has the same audience. I tried a Fussy Librarian and I would have to log into my profile and see which book I did and figure out the ROI, but being that I can’t remember, the results probably weren’t that great. I think I’m going to try a site I haven’t tried before like Love Kissed or Robin Reads. I might do Rescue Me, since I haven’t pushed that book in a while. It’s got 79 reviews, so it might do okay. I have never done a free promo on Twisted Alibis and since my King’s Crossing series will have started to drop by then, I might put that one for free in say, September. Then of course, I have A Heartache for Christmas that will need some promo October through December, but instead of putting it for free, I might just start up my Facebook ads again. Besides running FB ads to Twisted Alibis and Give & Take, I haven’t done promo for any of books in a while, I need to get something new going.
I think that’s really I have on the author front this week. So let’s talk about #IndieApril.
I hadn’t heard about #IndieApril until a few years ago scrolling on Twitter, something about supporting indie authors, lifting up fellow writers, and promoting your own work without shame.
It sounds great and probably why it’s been around for so long. I appreciate the concept, I really do, but it’s nothing I want to participate in. I support my friends in other ways, like editing and formatting, doing covers if my skill is up to the challenge. Not that I don’t support my friends online too, by sharing their posts and commenting, but we all know social media is a blackhole, and for every 20 minutes I spend making a graphic to promote one of my books somewhere, I earn fewer than 100 views, sometimes even a lot fewer than that, and it’s not worth the time.
But here are the real reasons I don’t participate in Indie April:
It’s mostly other authors hyping up their work and their friends’ books. Like I just said, I think that’s great, but while you can say until your face is blue that authors are readers too, authors (your friends and acquaintances and authors who pop up on your “for you” page) will never buy your books in the numbers you would need to make the sales you want for any kind of real traction or career. Indie April is nothing but preaching to the choir, and what’s the point of that?
I will say this until I die: Readers don’t care who publishes your books. If you’re indie, or small press, or trad, they don’t look, and as long as you’re giving them a good read for their time and money, they will never care. Shouting from the rooftops that you’re an indie author won’t get you anywhere. Indies are always complaining about the line between Trad and Indie, I see it on Threads, and it was a big topic on Twitter too, but you know who draws that line? Indies do! It wouldn’t even exist if indies weren’t calling themselves that all the time. We’re writers, we’re authors. Indie April gives you no traction as an author. What gives you traction as an author is finding readers, who, once again, don’t care how your book is published. This indie reputation was started and cultivated by us. Maybe one or two readers will care if they get seriously burned by an author, but in all honestly, readers will more than likely not read that author again. It has no effect on you or your books.
Indies have a difficult time breaking out of the writing community bubble and then they wonder why they aren’t selling books. I did the same thing–it’s tough, but that’s the line you should pay attention to. Not every author friend is going to buy and read your book. You have a better chance finding a larger number of readers marketing your book to people who read and don’t write. It really doesn’t help when all your author friends follow you on all the social media platforms. I have the same followers on Twitter to Instagram. I’m being introduced to new people on Threads, though most are writers and authors. I didn’t join Threads with the idea to promote my books, but I’m not a surprised others are. They see the platform as another free platform in which to promote their books, and free, unfortunately, doesn’t get you very far anymore.
I understand the concept of us banding together and supporting each other, but we need to let go of the idea our author friends need or will want to read and review our books. There’s a whole world of readers out there, and my ideal reader is a mom who hides from her kids in the tub with a glass of wine and wants to dip into a good story that has a little spice. She doesn’t write her own books. She’s a reader who reads romance, has a KU subscription, and she’ll either binge my trilogies or a quickly read a standalone, and she’s off reading something–someone–else.
Supporting our friends is great, and I love my friends who support me too, but I don’t ask them to, and it’s never an expectation.
Anyway, so I don’t promote my books on Threads, or even on social media at all anymore. I had a good run using a February content calendar but March passed by without a single post from me, and we’re already into the middle of April. Should I be posting more, yes, at the very least so my accounts don’t look abandoned, and maybe after my series is on preorder and I don’t have to think about them much anymore I’ll have the headspace. I’m so caught up in these books (and how I’m feeling) nothing else matters. I know that’s not healthy, either, but it’s how I work and now that I’ve posted my first blog post on my author site, I’ll keep that going. I have no problems blogging every Monday, so I’ll get into a routine over there, as well. I really just wanted to let the MailerLite debacle die down. I’m still embarrassed, but it wasn’t my fault and I rectified the situation in the only way I knew how. Hopefully it works out.
That’s all I have for this week! Have a lovely Monday!
This photo has nothing to do with anything. I just really liked the colors.
Most of the marketing we hear about is how, what, and how often to post on social media. Snippets and book trailers, TikTok videos and reels. Be yourself, don’t talk about your book all the time, support others.
Like I mentioned in a previous post, we think about marketing after we’ve written our books. That’s… not a great time to think about it, to be honest. Yes, we should all love what we’re writing and I’m not even talking about that, necessarily. One of the lessons I learned too late was how important your cover and title are. Each book you put out ends up in your backlist and your backlist is your brand. Each book is a brick in your author career’s foundation, and you want your bricks to look the same, be made of the same material, and be able to hold the same weight as the other bricks. I’m not saying you can never deviate, but having a solid foundation makes it a lot easier to experiment.
I’ve changed five of my books’ covers. My duet got an update I think only 6 months after publication, my Lost & Found trilogy, a year. By then I’d settled into a brand, and I knew that they were okay, but not the best they could be.
When I was writing Rescue Me, I knew it was high-angst, and both characters had some pretty crappy backstories. I wrote a poignant scene between them where they were sitting in the park. They were sharing stories, and he says to her,
“I saw a woman sitting alone in a booth, staring so forlornly into her wineglass she could have been a mirror image of how I was feeling. I sat down with her, and something happened. I can’t describe it. I thought, this woman understands me. I haven’t spoken one word to her, but she understands. When she gathered her purse to leave, I had never felt panic so debilitating. I had to ask her to be with me, and miraculously, she said yes. I was a stupid son of a bitch and didn’t get her name. Don’t ask Samantha what I was like the week afterward.” He blows out a breath, his chest expanding against my back. “You’re not the only one who’s been trampled on. You’re not the only one who feels unfit for someone else because of your pain. If you take my secondhand heart, I’ll take yours.”
REscue me, Vm rheault
Right away, I thought, what a great title. Secondhand Heart. I even started on a book cover for it. I lucked into the perfect couple, as Sam is older and Lily is a redhead, and the scene above happens to take place in the autumn in a park. I couldn’t have been happier.
But by then, I’d already published my duet, and if you remember, I had several books on my computer waiting to be published. I had to make a decision–where did I wanted my brand to go? Billionaires have a specific feel. They’re in suits, they’re wearing “the watch,” they’re meticulous, sometimes they’re coldhearted. They’re untouchable until they meet the right woman. And all that needs to be conveyed in the cover, the title, the font, and the blurb.
The cover above is perfect, but it wasn’t going to meet the vibe of the genre I chose, and while the title fits perfectly, it’s not as hard and as edgy as it needed to be. The cover above is great for a contemporary romance novel, and while Billionaire is contemporary romance, the main category I put all my books into is, well, Billionaire.
And this is the lesson I kind of want you take away from this blog post. Even if the cover and title are perfect, it may still miss the mark and give readers the wrong message.
This is the cover I made that I went with. You’ll notice he’s in a Billionaire suit, and I think he’s wearing a watch. He’s stoic. When I chose him, I didn’t realize that I’d see him everywhere all the time (this model is very popular among indies), but he fits the way Sam looked in my head, and even knowing he’s been used, I would still choose him. Also, the title is a lot stronger–they did rescue each other the way couples who fall in love do. This is a one-night-stand-with-my-boss trope, and I was very happy with the tagline I came up with.
If you compare the two covers, they look really different, don’t they? The titles make them sound like different books, too.
You can start thinking about this stuff when you’re writing your book. Study other books in your genre, the bestsellers, the covers that are reeling readers in. How do the blurb, title, and cover work together to convey the genre? What kind of tagline or hook is on the cover, or the top of the blurb on the Amazon page?
This is part of marketing that we don’t talk about nearly enough. We always say that the cover is your biggest marketing tool, but we don’t say what kind of cover. You could have paid 1,000 dollars for the best cover ever, but if it doesn’t hit the mark with what your book is about and what category it’s in, it won’t matter how much you paid or how professional it is. It won’t entice readers. Or it will, but they’ll be the wrong kind of readers and you’ll pay for it with poor reviews.
Chances are the cover I made with the couple would have been okay–but they wouldn’t have fit in with my overall brand anyway, so an author has a lot to think about when it comes to cover design and title.
I have a terrible terrible time thinking up titles. I’m crap at it, and it took a couple of hours of brainstorming with my ex-fiancé to title my duet. I’m proud of their titles, and I like their covers now too. I need to push them more, but what I’ll do is a different blog post.
I like the direction my brand is going. Even though I slipped off the path for a second and did some rockstar romance, the covers blend in to what I have and they still sell better than all my other books (but I’m not taking the hint. I have no more rockstar plots in me, I’m afraid. Shep and Olivia landed in my lap, and maybe that will happen again one day, but I’m not going to look for it.)
How your books look on Amazon is important. A reader clicks on you, and they can see most of your covers at once. If they’ve already liked one of your books, knowing you’re going to deliver more may make them a fan. Maybe they’ll give you a follow. (This is the top half of my author page on Amazon.) https://www.amazon.com/stores/VM-Rheault/author/B0B1QSXVK4
I’m all for consistency and lots of people say that genre-hopping isn’t that bad, but even if you know an author who is doing well at it, you have no idea how much they’re spending on ads and promos and other marketing activities. Without that transparency, their monthly royalties may look good but they could be pushing all their money back into their business leaving them breaking even at the end of every month.
Now that I have a brand, I want to keep it going, and I have to think of what kind of titles and covers I want for my books going forward. My six-book series is going to fit right in, and I’ve already made the cover for the standalone I’m going to write afterward. I won’t share my series covers yet, but here are the 11 books I have under my pen name right now, plus my reader magnet that is still free on my sister site. I’m proud of how they look. (And the guy on Faking Forever, I think is Eddie on Twisted Lullabies–don’t tell anyone!)
I’m not going to turn this post into a do-it-my-way-because-it’s-the-right-way post. It took me a long time to change my mindset around and start packaging my books in a way that would target the genre and in ways that would sell. It’s also something you need to learn, a lot through trial and error, researching genre and book covers, and in some instances, ignoring trends and staying true to your brand. Just because illustrated covers are still in, or because discreet covers haven’t gone away, that doesn’t mean you have to do it. Your covers are for your readers. Maybe one day down the line because of the lack of variety on DepositPhotos, I may have to start cutting off heads or doing item covers or text covers, but I’ll be really deep into my backlist then and hopefully have more of a readership that will borrow/buy anything I write.
I see covers all the time that don’t look very good, don’t fit the genre their authors say their books are in. It really doesn’t help when other people say their covers are lovely. Yes, they might be, but we already know, and maybe from personal experience like mine, that just because it’s lovely doesn’t mean it’s going to fit. Fit the genre, fit your story, fit your brand. And I think this is a lot of why we don’t talk about it–because negative, or constructive, feedback feels a lot like an attack on what you like. I still believe after all my time writing and publishing you can find a happy medium between what you like and what you need to do to sell your books.
If writing and publishing is really your way or the highway, there’s not much room for improvement. Flexibility got me where I am right now and I’ve already made half of what I did for the whole year last year. I hope finally releasing my series will keep that going.
I know it also took me a long time to get to where I am. Thousands of hours of writing and planning. Organizing and fixing mistakes. There’s always going to be mistakes, but if you can look ahead maybe you won’t make so many. I’m making fewer and fewer. I’m not going to re-edit A Heartache for Christmas because I was aware of my tics when I was writing it. I’m not going to re-edit my rockstars either, though I know I had a “when” problem. They still sound good and readers aren’t counting. This six-book series will probably be the first books where I was aware of everything before I published, but it only took 12 books. We all still learn every day, and the best news is, covers can be changed. Blurbs can be changed.
If you celebrated Easter, I hope you had a lovely holiday. We’re celebrating today, in fact, because I work on Sundays and there’s no reason to use PTO to take the day off. We’ll dye eggs and I’ll cook a chicken casserole. A coworker gave me the recipe she found on TikTok. It sounded yummy and easy and I’m all about easy. I’ll let you know how it turns out.
I finished editing the last book of my series. I had to revise parts of the last two chapters and I wrote a 1900 word Epilogue that I think ends things beautifully, if I do say so for myself. Of course, I couldn’t just let that be it, and I went back to the beginning and I’m rereading the first book. I think it was around book 4 where I noticed I had a “with” problem, and that’s why I went back. I won’t need to read the series in it’s entirety again (I’ll save that for the paperback proofs and look for typos only), but I think I’ll do the first three, since book one is proving that to be a sound choice. It’s not taking as long as when I started them before, and that’s good. I’m very aware that I could be over-editing them as well, so I’m taking it easy and only editing out blatant over-use I didn’t catch the first time. I know these won’t be perfect and I’m keeping in mind books that have echoing and proofing errors sell like crazy all the time, so I can be gentle with myself and give myself grace. After all, I don’t want to work on these forever. I’m excited to start my standalone, though between setting these up on preorder and putting all the ARCs on Bookfunnel, it will be a while before I can open a new Word document.
When I was finished editing them, I decided against fancy formatting, but then I stumbled upon a vector of a city skyline that worked perfectly.
The photo was already faded at the bottom, but I brought it up a little more in GIMP so the chapter and number would stand out more. What I liked best was that even though it’s in black and white, I feel it meshed with the new background I chose for the covers.
I’m still playing with the models, but I have them chosen. They both come in lots of poses, so I’m in the process of finalizing them and don’t want to show you what I have just yet. Cover reveals don’t do much and I’ve never been interested, but I’d like to at least post them on my author website first. I’ll probably blog here about how I changed my mind because I have proofs that have a different background and models.
Because ebooks don’t have “pages” a set chapter photo like this isn’t possible, though something smaller under the chapter number is. I don’t know if I’m going to look through stock photos to find something. I’ll sell a lot more ebooks so it would be nice to offer those readers a little something. I have time to look but I don’t know for what yet. Usually when I find something that’s just right, it’s by accident, so I’ll just keep scrolling and see what pops up.
These feel like they’ll never be done, but then, I finished the initial edits before the deadline I gave myself, so if I can keep going, I’d love to be able to order a new set of proofs by the middle of April. Unfortunately, these things always take longer than expected, and I wouldn’t be surprised if the first one isn’t published until July. Way longer than I’d hoped, especially since I published A Heartache for Christmas in November, and that’s a lot more time between releases than I’d like. But this project is huge, any author would agree, and it’s better to take my time instead of rush and have regrets later. I may surprise myself, because I’m not starting from scratch, at least. All the blurbs have been written (and I’ve read them all and still like them, so that’s a relief), all the ISBNs have been assigned. All the keywords and categories have been selected on KDP, it’s just a matter of uploading new files, both interior and covers, and reading through new proofs. That might not take as long as I anticipate, but who knows what could happen.
I still haven’t posted a blog on my author site explaining what happened to my newsletter or given my readers an update there. I’ve been kind of waiting for things to cool down, and there isn’t any news that’s different from the last newsletter I sent out. Since I canceled my MailerLite account, I don’t even know what my open rate was for that last newsletter, though for once I hope it was close to nothing. I’m still humiliated a glitch like that would make me look so sketchy, and I’m bitter MailerLite handled it so terribly. I was upgraded for about five minutes before I deactivated my account, and unlike so many author services who will prorate your fees, MailerLite didn’t refund me one penny. An expensive lesson, indeed.
I heard something interesting the other day–I finally watched one of the free webinars I like to sign up for, and the first thing he said was, “If you write the book you love, don’t be surprised if readers don’t like it. You wrote the book you love, not a book others will love.” I’m paraphrasing, but I usually agree with advice like that. That kind of thinking is called writing to market, meeting genre expectations, meeting reader expectations. Writing first and then trying to market later is always a bad idea, but authors don’t understand that what you choose to write, what genre, what POV, if it will be part of a series, and if it is how far apart your books will be, the cover, the title, the series title, all that is part of the marketing process before you even write one word.
When I started my pen name, I was going to do everything right. I chose my subgenre, chose the POV (dual first person present), decided what kind of covers I was going to create to build my brand, all of it. I wrote most of my books around tropes, like a baby-for-the-billionaire, one-night-stand-with-my-boss, a fake fiancé, and a second chance. Some books I didn’t have any trope in mind, like the second book of my Lost & Found Trilogy or A Heartache for Christmas. Even my Cedar Hill Duet wasn’t written around tropes, but I’ve come to realize that if I’m writing a book that has romantic suspense themes, I’m meshing two subgenres, and I let the mystery part of the book fill in for the missing trope.
So this is the part where I admit that while I think I’m writing to market, I’m not actively writing to market, only hoping for the best. I’ve never sat down and started a book I wasn’t going to enjoy writing all for the sake of marketability or sellability. But, I am doing better than I have in the past, before I decided to at least stick to billionaires and package my books in a way that finally builds a brand.
I’ve also realized I don’t read enough to even know what’s selling–and that could be a big mistake on my part. You can’t fulfill reader expectations if you’re not reading to see what kinds of books readers are enjoying. Is it enough to say, “Well, I’m writing billionaire romance, I chose this trope, and I’ll give them a happily ever after?” I mean, writing a romance isn’t complicated (and romance authors will probably hate me for saying it). There are few rules to break, and I would like to think that my readers are getting well-rounded characters and in-depth backstories–that my books aren’t 90k words full of fluff. But, you need to read to compare, and I have plenty of books on my Kindle at the moment so when I do take a bit of time to fill my creative well once my series is up and there’s nothing I have to do for them anymore, I’ll do my own study and see if what I’ve been writing measures up.
So the TL;DR gist of it is, I used to think I was writing what readers love to read, but what I’m really doing is still writing what I want first and then hoping for the best. Which is what we’re all doing. I’m a little amused by this, since I’m such a write to market devotee, but I just have to admit that niching down, changing my POV, and packaging my books properly did more to bring readers in, and then what I’m writing will hopefully keep them coming back.
Speaking of tropes, since I had a little extra money after doing my income taxes, I bought a couple of books that I’ve had my eye on. I like to buy my nonfiction in paperback, even though they’re getting harder to read every day. But, I bought Jennifer Hilt’s Romance Trope Thesaurus. I haven’t had time to page through it yet, but I think it’s a great for market research or for brainstorming your next book. She has a generic Trope Thesaurus too, and one for horror. Give them a look on her author page on Amazon: https://www.amazon.com/stores/Jennifer-Hilt/author/B01GETN4LM
photo taken from Amazon
In case you missed it, my blog was mentioned in the Feedspot 100 Best Contemporary Book Blogs and Websites. This is a great list of blogs and I’m honored to have been chosen. If you’d like to take a look at the list and find other blogs to subscribe to, look here: https://books.feedspot.com/contemporary_book_blogs/?feedid=5675940
I was going to write more, but I’m already at 1700 words and so I might as well call it. I have other things to do today, and I would imagine, so do you.
I’m not sure what got into me last Thursday, well, I do, but I think I need to start finding other ways to, ah, voice my displeasure and unhappiness. I’m not all gloom and doom–if I didn’t like being an author and publishing books, I wouldn’t do it. Anyway, read on if you want a more sophisticated update on what I’ve been doing lately.
I’m almost done editing my series. After a heart to heart talk with myself, I admitted I need to rewrite most of the ending. It’s not as heart-wrenching as I want it to be… what I have now isn’t worthy of half a million words. It probably won’t take too long. I’m just not happy with the last scene where they get together for good, although I thought it would be a good idea to end the whole thing with an epilogue so I’ve been writing that in my head for the past few nights while I’ve been trying to sleep. It’s not so I can add more words or tie up a very tiny loose end that I left open in book 2, but rather, I like when a book’s ending circles around to the beginning. I started the series with one couple and ended it with another couple, but I want to bring the first couple back and let them wrap it up. It will add a few days of writing and editing, but that’s okay. These books will be perfect the first time out, and I can’t say that about very many (none) of the books I’ve published.
As far as series go, I’ve talked before about having two books done of a different six book series, but I’ve been dragging my feet because writing four more books feels really daunting and I don’t want to do it. So, I thought rewriting parts of book one to eliminate the need for two of the books would be a lot easier than forcing myself to write all four. I don’t want the two I have to go to waste–they’re good stories. After I decided the amount of rewriting would be worth it, I was relieved and instead of working on my mafia books, I’m going to write a quick romantic suspense standalone and then work on those for a 2025/26 release. I want to write a standalone for something easy after all the work I’ll have put into this series. I’m burnt out, but I don’t want to not write, and since I have something partially plotted out, I thought I might as well. And also since I have a love/hate relationship scrolling through stock photos, I think I might already have a cover which will elevate some stress while I’m writing it. Things could change, but I like what I have. It was actually a little difficult to figure out a romantic suspense cover that didn’t have a couple on it (the same issue I had when I was working on A Heartache for Christmas‘s cover), but I didn’t want to deviate from the brand I have going. My covers all have a single man on them, most in suits, the only one who isn’t is Sawyer, but that’s a small-town romantic suspense as well, and sometimes my guys aren’t dressed in suits all the time.
So, I’m happy with what I’ve got scheduled for books in the coming 24 months or so, and the cover I created for the standalone is icing on the cake.
I don’t have much else going on. I mentioned my health in Thursday’s post so I won’t bother going over that again. Threads has been the filler I needed to let go of Twitter, and I haven’t been tempted to log in just to see what’s going on and I don’t miss having it on my phone. I have come to realize though, after engaging with some authors there and just generally scrolling, I’m in the minority concerning what authors believe in about 99.9% of the time. It’s not that I don’t care about my books, it’s that I don’t take my books as seriously as everyone else takes theirs.
What I don’t mind but seems like everyone else does:
I’ll give ARCs to whoever and don’t check up on them after the ARCs have been sent out. ARCs and forms confused me way before I joined Threads and I even wrote a blog post about it back in November. Authors on Threads take ARCs very seriously and I’m still kind of appallingly fascinated at some of the forms authors ask potential reviewers to fill out. I guess I’ll never be an ARC reader because I’ll never fill out a form for the privilege. I feel readers are doing me the favor, not the other way around, and I would never subject a reader to that. Ever. If you’re interested in that blog post, you can read it here: https://vaniamargene.com/2023/11/06/arc-forms-creating-a-review-team/
I don’t mind giving books away. I get a sense of loathing when we talk about giving books away, though I haven’t come across a thread that expressly addressed that subject (besides the hoops authors make their ARC reviewers go through). But the tone on Threads overall seems to suggest that authors want to be paid for each and every copy and they don’t understand or don’t want to understand the value of giving away free books. I put Faking Forever into a giant promo last December and gave away over 9,000 copies. Since the date I gave it way, that book has made $206.00 mostly in KU reads. Though that may be small potatoes, I haven’t done any other promo on it, so if someone asks me If I want 200 dollars, I say yes. Plus, I’m finding readers. Not the 9,000 people who downloaded my book because I know, just like I have started collecting free books, that a reader actually reading it is slim, but readers saw it, and I have 206 pieces of proof that they did.
Not to mention, I have a free book hanging out on my sister site, and overall, My Biggest Mistake has been downloaded over 1,000 times. I think that number may rise as a lot of my subscribers didn’t even bother to open their welcome email after they subscribed to my newsletter. Now it’s more easily accessible, so I’m thinking I’ll be giving away even more copies in the future.
I don’t care about pirates pirating my book. It’s going to happen whether you like it or not. The only crappy thing is Amazon shoots first and asks questions later, so I’m fully prepared for them to shut down my account at some point because my books are elsewhere, though not with my consent. It’s why I pay for an Alliance of Independent Authors membership. I won’t panic, I’ll just reach out to them and ask them to help me get my account back. I won’t even bother trying to take on Amazon alone. It will be futile and I’ve had enough mental health crises over my book business to last me for the rest of my life. Blasé? Maybe. But I tend not to worry about stuff I can’t control. Authors will watermark ARCs, change one word in their books to try to pinpoint where the pirated copies are coming from, blame being in KU. The fact is, your book can get pirated anywhere at anytime and pointing fingers and throwing out accusations is not the best way to handle this. You could inadvertently offend someone and honestly, it’s not worth playing Nancy Drew. It’s going to happen, so there’s point in being bitter.
I doubt I’ll ever put a PR box together. Ordering author copies, ordering bling, packaging it all up (gotta have a pretty box too) and putting it in the mail to a bookstragrammer who may or may not do anything with it sounds like something I don’t want to do even if I could afford it. I didn’t even know this was a thing–well, I knew it was a thing, but the number of bookstagrammers on Threads and that I have access to them surprised me. Like, if I asked if anyone wanted a billionaire book box there might be some that would actually say yes. You would have to enjoy that kind of thing to bother to do it because with the number of complaints on Threads, the ROI doesn’t seem to be there. Like a book that doesn’t sell but you’re proud of it anyway, you would definitely have to enjoy the process. It did make me think that now that I have more of a brand established I could order some business cards or bookmarks. Stickers, though, I’m not fan and have never put a sticker on my Mac or my Kindle cover–not even the cute Vellum flower I picked up at my last writer’s conference. Now that I have a real bookshelf, I ordered a few author copies of my books to have on hand, so business cards at least would make some sense. I’ll think on it and get back to you. Do you have business cards?
I don’t care about paper. Signings and having your books in bookstores is a big deal to a lot of authors, and I just couldn’t care less. One author was pushing her hardcover, and it was 35 dollars. I have to work two hours to afford a book like that. Readers who can afford to buy paper are not my target audience and I only offer paper as an alternative to a Kindle because some people can afford to buy paperbacks, but that is a very very small percentage of my readers. (I sold 64 paperbacks in 2023.) I think authors who push paperbacks don’t really understand that it’s a whole different audience of readers who have access to expendable cash. The economy is such that people are being priced out of their rentals, no one can afford to buy a house, and grocery prices have not dropped, even though COVID is “over.” You’ll have to decide if the glamour of having your book on a bookshelf is worth the hassle, because for me it is definitely not.
I try not to engage with posts I don’t agree with like the person who’s worried she’s losing readers because there’s 18 months between book two and three of her trilogy. Of course she’s going to lose readers. People don’t wait around that long. There’s a lot of content out there and there’s no reason for a reader to wait for you. If you push book three and let people know it’s finally published, you may be able to corral some of those readers back into the trilogy because they’ll want to see how it ends. But that takes money and a lot of social media posting, and it could have been avoided if she’d just saved up her books. I get people are impatient and no one wants to do that, so you take the pros and cons of whatever choice you make.
I don’t know if I can think of other things off the top of my head, but it’s safe to assume that I’m a square peg of an author trying to fit into a round hole of the writing community. Still, there’s a professionalism over there that I like that Twitter lacked and if you haven’t joined Threads, it’s not a bad place to scroll for book news.
I received an email the other day and the subject line was Vania Margene Rheault featured in Feedspot Top 100 Contemporary Book Blogs. I get stuff like this sometimes, especially to my other gmail accounts I don’t check very often and I usually discount it as spam. I opened it, and it was a legitimate email! It read:
Hi there,
My name is Anuj Agarwal, I’m the Founder of Feedspot.
I would like to personally congratulate you as your blog Vania Margene Rheault has been selected by our panelist as one of the Top 100 Contemporary Book Blogs on the web.
I personally give you a high-five and want to thank you for your contribution to this world. This is the most comprehensive list of Top 100 Contemporary Book Blogs on the internet and I’m honored to have you as part of this!
We’d be grateful if you can help us spread the word by briefly mentioning about the Top 100 Contemporary Book Blogs list in any of your upcoming post.
Please feel free to reach out with any questions.
Best, Anuj
I’m flattered as this is the first recognition of my blog. If you go onto the site, https://blog.feedspot.com/contemporary_book_blogs/ you can scroll through the rest of them. I did and found some great blogs to follow… I’m in good company! So, thank you, Anuj, for the honor.
I guess that’s all I have for this week. I hope next week I can give you better progress report on my series. Things keep popping up during my days off that cut into my editing time, but I’m going to put my head down and plow through the rest of the month.
This is a whining post. If you don’t want to hear it, check in on Monday for a more grown-up Author Update. 😛
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A friend of mine, well, we haven’t been friends for a while now but we’ve remained… acquaintances?, wrote all her friends/followers/readers and told them that she was leaving the writing/author community… again. I don’t mean to pick on her, but she does this every once in a while, and every time she does, I get reflective and think about where I am and where I want to be.
I’ve been writing and publishing for about eight years now, and I have never left, have never unpublished books, but that doesn’t mean I haven’t struggled finding my place. I think we all do, on some level, looking for a community or looking for readers and building a fanbase. We write and write and work and work and we realize that no matter how hard we run on that treadmill, after you turn it off, you’re in the same place, a tired and a sweaty mess.
She’s disappeared a few times now, trying to find her own place in life and in the writing/author community, and honestly, I don’t know what she’s looking for. She probably doesn’t know either, and it’s not so difficult to say if you don’t know what you’re looking for, you can’t find it.
I hate when she does this because I always feel bad for her, though she’s not looking for sympathy. I think she wants to be a writer, wants to be an author who sells books, but I don’t know what’s standing in her way. I’ve never been the type of person whose identity depends on a label. I was never only a wife, never only a mother, never only a daughter, or a sister, or anything else I’ve been over the years, and while I don’t want to assume, it does seem she relies on other people to tell her who she is. I’ve always been my own person and maybe she struggles with that. I have no idea. You have to be selfish if you want to be a writer, work hard on something you love that others deem frivolous and unnecessary. Especially if you’re not making money yet. Maybe she bowed under the guilt of taking time for herself. You have to, or you don’t have time to write.
Whenever she makes these announcements, I wish she would be more forthcoming, not to give us any explanations because she certainly doesn’t owe us any, but so I can pick through whatever I feel whenever she does this. Though, her job isn’t to make me feel better about her leaving. That’s silly.
Sometimes I think a lot of this hollowness I (sometimes) feel is because I haven’t been well over the past three years. Health is can be taken for granted, and it’s only when you lose it do you realize how much you miss it. A memory on Facebook from four years ago popped up on my timeline yesterday, a selfie I took because I was having a good hair day.
twenty pounds, a box of dryer sheets, and almost a pandemic ago….
Of course, a lot goes into happiness than just how you feel. My ex-fiancé wasn’t an ex, so we were probably in an okay place. I hadn’t lost a couple of my cats, and the deaths of Harley and Blaze hit me hard. I might even have still been going into my workplace–though I enjoy working from home now, the transition wasn’t smooth.
While I’m not feeling as terrible as I did before my Mayo Clinic appointment in February, I’m not feeling as great as I hoped either. But, having a diagnosis has helped the mental part of it. Not knowing why you feel like crap is worse than feeling like garbage but at least understanding why–even if there really is no cure.
I can blame working on this series for so long… I’m tired, but working on something new won’t help. Same day, different document. Hoping that maybe this will be the book that will turn the tide.
I don’t feel this melancholy all the time. I’ve actually had to be in pretty good mental health to withstand three years of feeling like I have. I doubt I would even be feeling this way at all this morning if it wasn’t for her announcement, and is it selfish to wish that if she’s going to leave, that she would just stay gone? If she really doesn’t want to write anymore that she would find something else to do? Either that or if she ever does come back, that I’m in a different place so I don’t notice.
I’m not even sure what the point of this post is except I needed a place to put my feelings, and besides a handful of friends who are too busy navigating their own lives to listen to me moan about my “problems” that I admit, aren’t really problems, there really is no one else. I go through this every now and then, feeling lost, but at the same time, walking on a path I know I want to be on, heading in the direction I know I want to go. Can you be lost when you’re doing that?
I have no idea.
Anyway, so when she says she’s leaving, she usually goes all in, and I ordered her paperback just in case she unpublishes. I helped her design her cover, and I’ll just put her book with the rest of my indies on my bookshelf and she’ll turn into someone I used to know along with most of the authors there.
But I do know one thing–I should shower and open my blinds.
I have a roast in the slow cooker and a series to finish.
I know where I’m going, and I’m finding happiness in the journey.
I hope that she does too–wherever it is she’s going.
I’ve heard from more than one person that they are kind of intimidated by IS, usually because they’ve heard horror stories of other people using it, or more accurately, trying to use it. Honestly, yeah, the platform can be a bit glitchy, but it’s nothing so scary that I would stop putting my books on it. I realized Faking Forever isn’t up on IngramSpark, though I did publish it last summer, I think, so I can use that title as a tutorial. I’ll screenshot my process and hopefully it will take some of the mystery out of the platform.
There are a couple of things I want to tell you before we get started, and these really aren’t anything I would expect a new author to know.
The first is ISBNs. You need one of your own to publish on IngramSpark IF you are also going to publish separately on KDP, and you should publish direct whenever you can. Amazon won’t take an ISBN issued by IngramSpark, and the same is true vice versa. If you’re in the States and buy from Bowker, you can use the same ISBN both places.
Second. Now, some people have said that you CAN’T use the same ISBN both places because either one place or the other will tell you the ISBN is already in use and you can’t use it. I get around this by publishing to KDP first using an ISBN I buy from Bowker, and then I wait for a couple of months for that ISBN to “click in.” Then when I publish on IngramSpark, they’ll skip Amazon because my book is already listed there. I don’t know where I heard this from, but I have done it this way for over 10 books and I have never gotten an error from either platform saying my ISBN is in use. You’ll have to decide if you want to wait those couple of months. Paperback sales aren’t a big deal to me so I don’t mind having my paperbacks only on Amazon for a while if it’s going to make the process smoother. Long story short: your paperback book should only have one ISBN attached to it.
In the first point, I said go direct whenever you can, and you should do that for a few reasons. The first is that Amazon doesn’t play well with others, so if you use IngramSpark to distribute to Amazon, Amazon can (and will) mark your book out of stock, which is a pain to fix. I would rather be writing my next book than policing my buy-page. Another is an author was complaining because she let IngramSpark distribute to Amazon, and she lost her buy-button, which means she’s not the primary choice for the sale. That’s bad because it looks like you’re not the seller. You can’t stop third-party sellers from buying your book and reselling it, but you always want to be the primary seller. The last point is you don’t want to pay IngramSpark to distribute and then pay Amazon for selling it. There is very little by way of royalties as it is, so just cut out the middleman and publish to KDP directly.
One last thing–your cover will be different than the one you use to upload to KDP. IngramSpark uses a different weight of paper which makes the spines thinner. If you use something like Canva, this is easy–just duplicate your KDP cover, download the IngramSpark template, and adjust spine text size and re-center your title and author name on the front cover. I go over this in my full paperback wrap tutorial. Those will need to be adjusted because due to the thinner spine, your front cover is “bigger” if that makes sense. If you’re using a cover designer, they should already know this, and if they don’t… [insert grimacing emoji here].
Draft2Digital uses IngramSpark’s POD to print. I helped a friend not long ago and one tip I learned is that D2D doesn’t like the barcode box on the back of a paperback cover, and you can, in fact, skip putting the white box on all three platforms. They’ll add the barcode for you, or use a barcode generator like Dave Chesson’s and add it yourself. But that was a handy tip we learned, and if you don’t want to supply your own barcode, leave the white box off completely and let them add it for you… unless you want Barnes and Noble to carry your book. Then you have to embed the price into your barcode. If you do that, you can’t change the price of your book unless you change the barcode too. IngramSpark wants the price on your cover to match what you’re selling your book for. If you want/need to increase the price, keep that in mind. I have stopped putting the price on my books and let both KDP and IngramSpark supply my barcodes. Much easier that way, but I don’t care about Barnes and Noble stocking my book, either. That’s a choice you’re going to have to make.
Here is the cover to Faking Forever that I’m going to be using:
And if you’re curious, this is how it looks with the IS template on top of it:
You’ll notice that the template has a barcode already included, but I never use it. It’s too big of a pain to cut it out and add it to the cover. I build over it and call it a day.
Once you have your formatted interior file, your cover sorted, and you know what you’re going to do with your ISBN and where and when you’re going to publish your book, you’re ready to upload to IngramSpark.
The first thing you have to do is create an account if you don’t have one. Go to www.ingramspark.com and click create account. It’s been a very long time since I’ve done that, but it’s more than just being able to upload your book. You have to have your banking information ready so you can have your royalties deposited and any fees deducted. If I remember correctly, they may ask you for a tax ID number or an EIN but I don’t have an LLC and just used my SSN. I’m in the States, so I don’t know how it works in other countries. I’m not going to give business advice, so beyond showing you how to upload your book, all the other choices that you have to make you’ll need to research on your own.
Once you’ve created an account, your home screen should look like this:
Click on Titles on the left hand side in the menu.
Then click on Add Title.
Some people use IngramSpark to distribute their ebooks and their print books. I wouldn’t use them for ebooks–if you’re going wide, Draft2Digital is probably the better choice, and as always, with print and ebooks, go direct whenever you can. You’ll always earn more royalties. Click whichever one you want, but for this blog post I clicked on Print Book Only.
Are all your files ready? You’ll need your interior and your cover that was adjusted/made using the IngramSpark template. But you’ll also need your ISBN, your blurb, and your categories and keywords. If you’re ready, Click Yes, all my files are ready.
They really wanna make sure you have what you need, so click the boxes that confirm you have your paperback cover wrap and your formatted interior file.
Then click on what you want to do. I do want to print, distribute, and sell my book. Click it to highlight it and then press Continue.
This is where you start filling out your book’s information. Put in your title, the language, which for me is always English, add your ISBN number or take the free one. Click that you own your copyright, and that you’re not trying to publish public domain work. When you click that you own your copyright, a warning box pops up:
They started adding this box a couple of years ago, and if you click Yes, that your book includes names of famous people or brands, IngramSpark won’t let you publish. I don’t know why they implemented this because we all know it’s okay to say your characters ate lunch at Dairy Queen, or that your male character’s favorite brand of shoes is Nike. It’s pretty much understood that as long as you’re not saying anything derogatory about a brand, it’s fine to mention them. My characters, for whatever reason, love Apple products, and they’re always using their iPhones. So, I’m not saying to lie, but I am saying that if you check the box that you do mention McDonald’s or that your characters go shopping at Walmart, IngramSpark will tell you to amend your book and resubmit. I’ll let you make the choice. I don’t remember what Faking Forever has in it. My characters live in a fake Minnesota city and I think for the most part everything I mentioned brand-wise was made up. But, you do you, and I’ll do me, and for the sake of this blogpost, I’m going to click No and keep going.
The last question in this section is about AI, and I never use it. I do my own covers using stock that’s not AI generated, and I write my own books. If you use AI in any way, you’ll have to fill out what they ask. I’m not even going to bother to click on Yes and find out what they want. I’ll never us AI and don’t care.
In this next section, you fill out your author name. I don’t have any other contributors, like maybe if you were a children’s author and needed to list an illustrator.
You’ll also see here that my imprint, Coffee & Kisses Press popped up. That’s because when you buy ISBNs from Bowker, you’re able to create an imprint for yourself. Back when I first started publishing, I created my imprint, and my ex-fiancé and my son designed the logo for it. I’ve been publishing under Coffee & Kisses Press for years and years but I don’t have any plans to publish anyone else at this time. I help a lot of people but never for money or a share of their royalties. Jane Friedman has a good article about creating your own imprint if you’re interested in the pros and cons. https://janefriedman.com/why-self-publishing-authors-should-consider-establishing-their-own-imprint/ Also when you create your own imprint, your imprint will be the publisher on Amazon and other product pages. Here is the information on Amazon for Faking Forever:
My ranking is bad. I guess I better up my marketing game.
This is my product information for Rescue Me on Walmart.com.
You can read and research all day about imprints, but I’ll stop there and continue on.
Subjects are your categories. Mine are usually Contemporary Romance and Billionaire, but they have a Rockstar category too, which I used when I published my last trilogy. Click on Find Subjects and search for your category/genre. I recommend using the search bar and typing in what you want. If you only scroll, sometimes you can miss what you’re looking for.
Click and highlight what you want and click Add Subjects.
Select Audience is next, and if you’re writing genre fiction for adults, that’s Trade/Adult General.
The next field is where your blurb goes. I usually just copy and paste it from my Amazon product page.
The keywords are similar to the seven fields on KDP you fill out when you publish on Amazon. The ones I fill out on KDP are a little different because I add KU/ Kindle Unlimited to some of the fields for discoverability, and you don’t need that for paperbacks on IngramSpark. When you’re done, scroll down and click Continue.
The next section is Print Information. You should already know the trim size of your book since you have your formatted interior file and your cover. If you’ve already published on KDP, all this information should match what you put on that platform. Things like trim size and color of the pages are attached to your ISBN, so make the same selections you did on KDP.
Colored pages are only for things like cookbooks or children’s books. There’s a higher cost to printing color, and I was even seeing some talk the other day that IngramSpark is going to start charging you more if your book has black pages. Beautifully formatted books are having a moment, but all that ink… even if you’re printing in black and white it’s going to cost you money. I don’t get too crazy with my interiors. I’m just not excited about paperbacks in general, so the last thing I really care about is black pages that have white text. As I’ve said, that’s your personal choice, but everything costs so be prepared to up your price to have even the slightest royalty per book.
This is part of what can trip up some authors who upload their books. I chose black and white pages, and cream because I also print my fiction books on cream paper. I don’t know if Amazon gives you a choice to print on Groundwood, but if you can’t over there, you can’t here because remember, the color of your pages is attached to the ISBN and you can’t change unless you unpublish.
I chose paperback here, but do you see the Perfect Bound option? Even if it’s the only option there, you still have to click on it and turn it green. Some authors get tripped up by that, so be sure to click on it.
I always choose a matte cover. I’ve seen glossy covers that peel and I don’t like them. Covers can be changed and upon a quick Google search I’m confident to say that if you want to change from glossy to matte or vice versa, you can as the type of cover isn’t attached to the ISBN.
I don’t know what Duplex Enabled means, and since there’s not an asterisk by it, I’ll skip it. Number of pages–you can look at your interior file (you should already know this because either you or your cover designer needed this information) or I snag mine off my Amazon product page.
Print pricing is next, and there’s a lot to say on topic, but on the same token, nothing at all. What you choose for pricing, discounts, and if you’re going to allow returns is going to be a personal choice based on what you want for your business and how much you want to make per copy per sale.
I don’t offer paperbacks to make money, and I don’t even print through IngramSpark to be in bookstores. Honestly, I have no idea why I print through IngramSpark. Faking Forever is $12.99, and I do a 35-40% discount and I don’t allow returns. That’s what I do, but you’ll have to research for yourself. I choose a 35% in the countries I can because that’s what Robin Cutler (who created the indie side of IngramSpark many years ago) recommended, and I never stopped. Here are my fields filled out. You can see I dropped Australia’s price as low as I could. Actually, I could have made one cent if I chose to sell my book for $15.99 instead of $16.99. Book prices there are crazy, and I’m happy for the .55 if it means someone there can afford to buy my book.
Go ahead and click that you agree on all the little asterisks and then go down to Printing Options. For those options, I only click on the Enable Look Inside feature. I figure since a reader can read 10% of your book on Amazon, I might as well give readers the same opportunity elsewhere. You can do large print, but KDP blocked my attempts as duplicate content so the only way I would do Large Print now is if I printed only to sell off my website. I would like to, some day, but I won’t be doing it any time soon. The right-to-left content is self-explanatory, so skip that, too.
The last on this page is the Print Release Date. If you waited, this could have been a few months ago, so if you don’t remember, grab the date off your product page on Amazon.
When you’re done filling all that out, click Continue. It’s hidden here by the Support icon.
This is where you upload your files. You can either Drag and Drop, or Upload. This is also where the glitches happen, and we can see if IngramSpark is going to give me a hard time today. I don’t have a preference either way, drag and drop vs. uploading, and I’ve done it both ways.
It looks like today they decided to be glitch-free, and you can see the dates and times of the uploads. I know from experience that if it doesn’t show dates and times, your files haven’t uploaded properly. You can try logging out and logging back in (save and exit first), clearing your cookies/cache, trying a different browser (Chrome vs. Safari, for example) or using an incognito window. I’ve tried all of those when IngramSpark has been a bear to work with and usually one of those will push the process along. I almost wish IngramSpark would have given me a hard time so you could see what it’s like, but then again, I shouldn’t be asking for trouble.
The email upload link at the bottom is for a cover designer or your formatter if they have your files. You don’t want to give them access to your whole account since you put your banking information into your profile, so use the email link if you had help putting your book together. Click Continue (that’s hidden under the Support icon).
The next page verifies your information. This can actually take a few minutes, so don’t panic if it makes you wait.
Click Continue.
Confirm your book’s information and click the little square in the upper right.
Then you want to click on Complete Submission. This will also make you wait for a couple of seconds.
I haven’t submitted to IngramSpark for a bit, so this congratulations screen is new to me. Once you’ve submitted your book, they’ll email you as to whether you need to fix anything or if the eproof they send you can be approved. Because I always publish on KDP first and put my books through a rigorous proofing-the-proof process, I don’t order a physical proof through IngramSpark. Once the eproof (PDF) comes, I might scroll through it just to check out the cover, but honestly, I just approve it and move on.
There aren’t many times I submit a book where I don’t have to fix the cover in some way. Sometimes I don’t make the text on the spine small enough, or I don’t move the title and author name over, or whatever. If I’m dealing with a gradient, sometimes I don’t have it moved over enough so that’s flush with the spine. They’ll tell you in the email they send you what needs to be fixed, and then you just do what they say and resubmit the file. I’ll probably look over the eproof when I get it just to be sure I didn’t screw up somehow because I was distracted writing this blog post while I was filling everything out and submitting.
But that’s really all you need to do to publish with IngramSpark. The ISBN stuff is a hassle, and waiting for a couple of months after you publish to KDP first is annoying, but I use my ISBN both places and have never had an issue so I’m not going to fix what isn’t broken.
I hope this post was helpful and waylaid some of the fear. Like anything once you do it, the easier it becomes.
I wrote out this post long enough in advance that IngramSpark approved my files and they sent me an email saying I can approve the proof. This took about three days.
On Threads, someone was saying they were waiting weeks, but what can happen is you don’t get an email and your title needs to be fixed somehow. I’ll show you where you go to see the actual status of your book if you don’t get an email after a week of waiting.
Once you get your email, click Approve EProof.
IngramSpark will make you log in, so do that.
They’ll direct you to this screen:
Click on the title of your book.
Scroll down until you see the green bar that says Download Proof for your ISBN.
I save it using the title so I can find it later if I want it.
Open it up, and you’ll see they sent you the entire book. This certainly doesn’t take the place of looking at a paperback copy of a KDP proof, and if you do want to order a paperback proof, you should. I never do, and before I published this book to KDP, I think I ordered a proof about four times. IngramSpark’s printing isn’t that much different, and if it passed the IngramSpark submission process, then I know it will be okay.
You can also see here that they did add the barcode for me, and they placed it where KDP puts theirs.
I scrolled through, and I notice I could have updated my Also By in the back of my book. I think fixing that and resubmitting will be too much hassle, and I’ll let it slide.
Once you know you’re happy with the proof, scroll down the page more.
This where you approve or your title. If you decide to make changes, click the appropriate selection. I clicked the first because my book is okay to distribute. Scroll down more and click Continue.
They’ll ask you if you want to promote your book. There’s a fee there, and I think the last I clicked it was $250.00. Apparently they’ll promote your book in the bookseller’s catalogue, and I did this for All of Nothing and didn’t see any ROI. But like all business decisions, it’s up to you. I’m going to click No.
When you click No, you’ll be sent this this screen:
But in my experience, processing doesn’t take long–at least, not on the dashboard part of it. It can take a few days for your book to start popping up in the marketplaces. Since (again) I don’t care about that stuff, I don’t look, so don’t quote me on how long it takes.
If you click on Titles on the left, you can see that Faking Forever is already available.
Titles and Titles Pending is also where you can look to find out your book’s status if you’re waiting for an email after you’ve submitted your book. A while back I resubmitted covers for my duet, and I messed up Addicted to Her. I didn’t get an email saying that I needed to fix anything, but I didn’t get an email saying that my book was ready for approval, either. If you’ve been waiting for email after submission and it didn’t land in your spam, always go to your dashboard and check on the title in question. That will give you the most up-to-date information. If your cover needs tweaking, it will tell you there. There are always ways around waiting–information is usually available if you know where to look.
Part of the reason I don’t order an author copy first is because I never see the option. I have no idea where to click to find a proof before publication. I must miss it every time, but for the life of me, I never see it. But, like I said, I’ve already seen a KDP proof a million times, so I’m okay not ordering one from IngramSpark. If you really want to see the quality, you can order an author copy for yourself, but I’m hearing IS has the same problems as KDP. Their printers are overworked and underpaid, and covers can be messed up, or your cover may be right, but there’s a completely different book inside. Some boxes have a mix of books–one erotica author, I think on Threads, said she got a box full of Bibles. All can I really think when it comes to this kind of thing is that the indie publishing industry is bursting, and POD–machines and workers–can’t keep up. So, if you’re ordering stock for an event, do it months and months in advance, not only to give the printers time to print and shippers time to ship, but also to give yourself enough time to reorder if your shipment’s damaged in any way. I know you have to be super organized to plan that far ahead, but it will save you a lot of headaches in the long run, I promise you that.
Since I was able to walk you through the approval process too, I think that concludes the IngramSpark tutorial. I hope it was helpful, and as always, there are no affiliate links in this post.
Vania Margene Rheault 